Showing posts with label Advertisements. Show all posts
Showing posts with label Advertisements. Show all posts

Thursday, October 29, 2009

Jimmy Football (Bud Light ads), yes or no?

By now everyone has seen one of these ads. The first ad I saw was the one with the "Grooler" (a cooler and grill together). I initially thought they were parody ads, since the behavior of Jimmy Football and his audience are so over-the-top. When Jimmy Football grabs that hot dog off of the grill and pretends it's a phone (and he's answering a call from the future) I was only mildly annoyed.

However, I saw an actual Grooler set up in a local grocery not long after these ads began appearing. So while these ads may be designed to be campy parodies the products in them are apparently real. I looked at the Grooler, gently shook it and noted the size of the grill, the cooler parts and its overall construction. Let me tell you, it's absolute junk! The coolers aren't insulated and the grill is tiny; perhaps large enough for a couple of burgers and a half dozen hot dogs. And maybe the toadie who put it together did a half-hearted job but when I gently shook the entire contraption I thought it would fall apart.

The other products I've seen in this series of ads are a "#1" foam hand with an attached beer can coozy (which would spill all over when you raise the hand) and a speaker mounted in what looks like a Bud Light 12-pack box. I'm sure they are also crap junk.

So, yes or no? An enormous NO! The Jimmy Football character has a stupid name. He, and the ads themselves are indeed campy and obvious parodies of infomercials, but they are stupid, annoying and when you couple that with the garbage products they shill I find the overall sum of parts to be quite distasteful.

ITT Tech commercials, yes or no?

Let's cut to the chase.....no! Every one of these commercials is the same:
  • Guy is stuck in a dead-end job or has lost his job
  • Guy decides to make life better for him and his family (familial improvement is always a selling point)
  • Guy went to ITT Tech and now life is so much better
  • Guy doesn't tell us why life is better or how he's improved himself
If you want to sell me on ITT Tech then tell me what this guy's former job was, then tell me what his new, post-ITT Tech job is and why it's better. Is his salary higher? Better benefits? His boss isn't a jerk? Why is his life so much better since he got a degree from ITT Tech?

The lack of information is enough to merit a "no" vote, but the ads themselves are so cheesy. At some point they always show the guy with his wife and kids, frolicking in a park or on the lawn. The latest one shows the guy playing baseball. Did he go to ITT Tech and earn a degree in baseball? I'm left to presume this is a recreational league. I hope so because he throws a fastball that has a high arc and clocks in at around 45 mph (and the batter swings and misses by a foot, after which they cut to the umpire, who dramatically calls a strike).

Sappy family bonding moments attached to vague claims about a life that is wholly better, with no information or evidence to support the claim, just don't add up. Put up or shut up, ITT Tech!